PRIVACY NOTICE / Treatment of Personal Data

 

1. Introduction
1. Story House Egmont A/S collects and stores your personal data. Please be advised of the following information regarding the treatment of your personal data.
   
   
2. Data Controller
1. Story House Egmont A/S, Stroedamvej 46, 2100 Copenhagen, Denmark, VAT no. DK83131128, is the data controller, as such Story House Egmont A/S is responsible for your personal data.
   
   
3. The Purpose of and Legal Basis for the Collection and Retention of Personal Data
   
1. We ensure that your personal data are exclusively collected and treated in order to:
1. deliver the newsletters you have signed up for;
2. respond to any queries from you;
3. enable your participation in competitions or campaigns;
4. inform you of any changes to our services;
5. improve our web sites, products, and services;
6. compile profiles. In order to ensure the best user experience and targeted communication, Story House Egmont A/S uses your personal data in order to send you offers and services that – based on your current use of our products and services – may be of interest to you. Story House Egmont processes specific personal data in order to analyse your preferences, interests, and on-line presence. These data consists of: Information from updates to your profile, e.g. purchase history, sex, age, interests, children, your on-line use of Story House Egmont A/S’s web sites (www.alt.dk, www.euroman.dk, www.flipp.dk, www.mitblad,dk, www.fordel.dk, or in our app.), information concerning which e-mails and articles you open and/or read, and your participation in competitions, telephone calls, and questions answered by you.  
   
   
2. We collect your personal data on the basis of:
1. Your consent in accordance with the General Data Protection Regulation (GDPR), article 6, paragraph 1, point a.
2. The Legitimate Interest Clause in accordance with the General Data Protection Regulation (GDPR), article 6, paragraph 1, point f. The treatment of your personal data is necessary in order for Story House Egmont A/S to pursue a legitimate interest i.e. targeted communication and improved user experiences.
   
   If your personal data has been collected and treated based on your consent, you are entitled to revoke your consent at any given time.

3. Story House Egmont stores your personal data until your consent is revoked. Upon the revocation of your consent, you will cease to receive newsletter(s) from Story House Egmont A/S. Profiles are deleted 2 years after the revocation of consent.
   
   
3. Your Rights
1. If you have any questions regarding our treatment of your personal data, please make a query through the contact information in section 6 below.
2. You may at all times ask to see your personal data, and you may request the rectification, deletion, or amendment of erroneous personal data by using the contact information in section 6 below. Furthermore, you may also ask for the limitation of Story House Egmont A/S’s treatment of your personal data, data portability, or make an objection to the treatment of your personal data.
3. Any complaints regarding the treatment of your personal data by Story House Egmont A/S must be lodged with The Danish Data Protection Agency.
4. You are at all times entitled to refuse the treatment of your personal data with the sole scope of direct marketing.
   
   
4. The Transfer, Transmission, and Disclosure of Personal Data Third Parties
1. In accordance with current data-protection legislation, access to your personal data is limited to trusted employees, representatives, and external service providers with a legitimate need in order to deliver services to or act of behalf of Story House Egmont A/S.
2. We retain the right to process or transfer data in order to comply with current legislation, conduct investigations concerning formal complaints, answer your queries, or for investigative purposes.  
3. We transfer, transmit, and/or disclose your personal data to Facebook and Google, in order to target communication to you in accordance with the purposes described in section 3. The transfer, transmission, and disclosure of personal data to third parties is always carried out in accordance with current data protection legislation, e.g. data-treatment agreements are in place to ensure that personal data is solely treated in accordance with the stated purposes and that suitable security measures are put in place.
   
   
5. Contact Information
1. Please direct any queries regarding Story House Egmont A/S’s treatment of your personal data to:
1. Story House Egmont A/S, Stroedamvej 46, 2100 Copenhagen, Denmark, VAT no. DK83131128, e-mail: persondata(at)egmont.com